11/11/2014

Action by Design: How #JHUCarey Business School Boosted Inquiries by 200% #amahighered

This post reports on a session presented at the 2014 AMA Higher Education conference by Kelly Brown, Associate Dean for Marketing and Communications, Johns Hopkins Carey Business School; Andres Zapata, EVP, Strategy, idfive.
11/12/2014

Our #AMAHigherEd slide deck

Thanks to everyone who attended the presentation Charlie Melichar (@melicharlie) and I delivered on Tuesday at the American Marketing Association Higher Ed Marketing Symposium (#AMAHigherEd). And thanks for the follow-up questions and wonderful feedback. F
11/12/2014

Overcoming Marketing Limitations: Building a Comprehensive Digital Marketing Plan in Real Time #amahighered

This post reports on a session presented at the 2014 AMA Higher Education conference by Doug Mowbray, President, Mogo Marketing and Karen Schornstein, Director, Enrollment Marketing, Notre Dame de Namur University.

Other Galaxies