In this edition of Marketing Live,which originally aired live on July 24, 2014, guests Patrick Burt, David Hooper and Jessica Rood discuss developing, planning and executing your marketing budget—big or small—to find a great media mix for your institution, balancing digital and traditional approaches for solid and measurable return on investment.
Marketing budgets need a delicate balance of traditional and digital paid, owned and earned efforts to move the needle. Hear how institutions are using smart resource investments and strategic targeting, to reach the right audiences with the right content and messages to raise awareness, increase enrollment, improve fundraising outcomes and drive engagement.
University of Central Florida
Assistant Vice President of Digital Marketing and Content Strategy
Director of Communications and Marketing
New College of Florida
Tim Jones (host)
AVP of Marketing
This show was sponsored by:
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Higher Ed Live is produced by mStoner, a marketing and communications firm that works with education institutions on branding, strategy, web design, and more.