8/21/2014

Last day at Hebron Academy

Today marks my last day of work at Hebron Academy. It has been a great first full year working in marketing for an independent school. I’ve had the chance to work on a lot of diverse projects. From producing the bulk of the school’s photography
8/19/2014

6 Tips for an Accessible Content Strategy

This post is sponsored and written by Formstack, an easy-to-use online form building solution. In higher education, maintaining a Section 508 compliant web presence is essential. However, many people assume that a website’s accessibility is the programme
8/19/2014

Marketing Live Preview: Tell Our Story Better

We’ve all heard it. It’s the refrain from passionate board members, senior administrators and others in the university community that oversimplifies and undervalues our role as marketers. “We just need to tell our story better.” More often than no
8/18/2014

Advancement Live Preview: Getting Appointments & Making the Ask

On Tuesday, August 26, at 1 p.m., Advancement Live co-host Ryan Catherwood has Arthur Criscillis, Ed.D, Managing Partner at Alexander Haas, an Atlanta-based consulting firm dedicated to advancement programs. This edition of Advancement Live is focused on p
8/8/2014

Predictive content marketing, anyone?

Content marketing as we know it is inefficient, subjective and ineffective. That’s according to “research” conducted by an inbound-marketing company and written about in Forbes last fall. (A caveat here: Always be suspicious of research
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