Visual style consistency for large web domains can be a struggle to develop and implement. Often what comes out is a cookie cutter series of templates that can leave users lost in a sea of similarity such that a web sites content and purpose gets lost. Having a style guide to supplement a branding guide can be the answer to have a diverse set of designs that still maintains a cohesive style that promotes usability and a pleasant user experience. Join us as we walk you through the process we went through to develop the University of Arkansas first web style guide. This presentation will explore color theory, font selection for best readability, mood walls, defining purpose for web elements such as buttons and rotators and more.