Executing vs. Doing

image from www.flickr.comPeople are drawn to productivity. It's the whole "look what I made!" instinct that is built in from the time we were kids in school. It feels good to get things done, but it's not necessarily always for the best.

Given how much content - much of it noise - that we're all confronted with every day, it seems like we should be taking the time to be sure that what we produce is actually additive, meaningful, and has a clear purpose. Problem is, all of this requires planning... and clearly-stated goals... and a strategy. And making sure all of these are in places requires us to stop the "doing" machine, or at least slow it down a bit. 

What we really need to be doing is "executing" - following through on those plans, making sure that we have a deep sense of purpose behind our messages and projects. Does every piece of work we produce need to change the world? No. Should we have a good answer to "Why'd you do that?" Probably.

We live in a fast-paced culture that is fast because that feels good. It feels productive. It feels like we're keeping up with the pack. Thing is, I'm not terribly interested in the pack. In fact, I think taking time to focus, and actually slowing things down a bit can make us stand out. Now wouldn't that feel good?

photo credit: Robert S. Donovan via photopin cc

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Marts & Lundy