The User Experience of Scheduling a Visit

Scheduling a campus visit is common practice. Prospective students and families are regularly using .edu websites to arrange campus tours or sign up for information sessions. It’s an expected part of the college selection process. Do we make it easy? Not

A Look at the Data Behind Google Benchmarking for Higher Ed

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward to digging into it to see what kind of information and functionality has re-emerg

Big logo on campus: the #ThankfulMiners project

At Missouri S&T we have so many things to be thankful for, we need a big canvas to express our gratitude. So when our marketing and communications team decided to ask our students, faculty and staff to put into written words what they’re thankfu

12 Weeks at Friends’ Central

Hi everyone. Sorry I’ve been remiss in posting here. It’s been a busy three months. Yesterday marked week 13, day one at FCS. In that time period I’ve learned all a lot about my school, its mission and vision, and its place in the local i

Announcing Web Strategy Office Hours – strategy consult sessions

Starting next week we are going to start to offer office hours (free 30 minute strategy consultations). There are no strings attached here, we just want to help you get past hurdles on down the road. The collaborative and sharing nature of the higher ed co

Facebook Organic Reach Drop May Not Affect All Pages

Social media marketers have been talking about Facebook reach for years. This week, however, their conversation took on a bit more urgency, thanks to Friday night’s Facebook announcement and a blunt blanket statement from Forrester Research that brands a