Why This Social Media Strategist Doesn’t Worry About Job Security

While browsing LinkedIn this evening, I came across A Requiem for the Social Media Specialist. It’s one of many posts this year that have proclaimed that most everyone with “social media” in their job title will be looking for a job soon

Rescue the Content

Content is everywhere. Sometimes you just need to rescue it from it’s original state. On every campus there are content pools—places where content lives and is waiting to be found. Diamond-in-the-rough content can be rescued from: Admission blogs. Sem

How to Create an International Student Recruitment Action Plan

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon – in fact, OECD’s Education at a Glance 2013 report projects international mobility to nearly double to 8.5 million s

Top 2014 higher ed web marketing trends #heweb14 edition

Today marks the last day of the annual gathering of higher ed web professionals Higher Ed Web 2014. There were a number of presentations on recent hot topics like responsive design, content strategy, social media and others. But these are a few emerging t

100% Funded: How to Promote a Crowdfunding Project

So you’ve taken the plunge and you’re exploring crowdfunding. Now, it’s time to shift your focus from making the case for crowdfunding to making sure that your projects are positioned to succeed. There tends to be plenty of interest in cr