Every brand manager thinks her brand is the most difficult to define, differentiate, and communicate. And in fact, defining a brand is a challenge in any category. But higher education presents some unique branding challenges:
1. Most of the brand value
ND.edu If there’s additional stats you’d find helpful or interesting that are not included below, leave a comment and we’ll see about adding them in the future. Traffic 903,801 views by 279,242 people Browsers IE 29% IE9 12% IE10 10% R
About a year ago we shared a blog post with some great tips about getting your college started on Google+ for its student recruitment opportunities. At that time, surveys showed only 9 percent of college admissions officers had embraced the search engine g
1. Set goals for yourself, having something to work towards will create motivation.
2. Give yourself enough time. Plan ahead and know due dates for internships that are coming up. Wouldn’t you rather get everything done early opposed to missing a deadli
Do you know someone who has done a phenomenal job at building a college or university brand? Why not nominate this person for Educational Marketing Group’s International Brand Master Award?
Now in its fifth year, the award recognizes individual in th
I recently received an email from Klout promising me that “my exclusive access is waiting.” It was referring to Klout’s new What to Post feature, which–according to the email–promises to help you “discover and share great conten