Getting Started with Big Data

For decades, Advancement shops have served their institutions well by extracting maximum value from a very limited set of data. We have worked effectively with data points related to the student experiences of alumni — class year, degree type, area o

Part 2: A New Approach To Digital Fundraising

In my last post, I discussed how we crowdsourced short video entries from University of Virginia students showcasing an individual display of talent. From these submissions, we selected 12 finalists for a Digital Talent Show competition that functioned as

Admitted Student Communities

In this episode of Admissions Live, host Nicole Lentine discusses the best techniques to manage admitted student communities with Lougan Bishop, Social Media & Digital Marketing Specialist at Belmont University, Meghan Bates, a student at Texas State U

AERA14 Recap with Eric Felix

Host Chris D’Orso speaks with Eric Felix as he reports from the annual American Educational Research Association meeting. Eric Felix is a doctoral student at the University of Southern California’s Rossier School of Education. He is a research assi

Advancement Live 3/25: Campaign and Fundraising Social Media Strategy

What’s the best social media strategy to drive engagement and online giving during campaigns? How frequently should constituents be placed in front of giving messages until they’re no longer effective. What campaign themes resonate the best, an