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11/26/2014

Trans* Inclusion on Campus

Wednesday, December 3rd at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive How gender inclusive is your campus? Are you including the “T” when you think about LGBTQA students? What policies, practices, and p
11/26/2014

Working With Faculty

On this episode of Marketing Live, host Tim Jones talks with Melissa Calder about involving faculty in as many aspects of higher education marketing as possible, from undergraduate and graduate recruitment to thought leadership and content marketing. As m
11/24/2014

New Research from Formstack and Higher Ed Live: “Is Your University Ready for a CMO?”

Higher ed marketing has been shifting away from traditional roles and tactics. More and more universities are hiring Chief Marketing Officers, or CMOs. Formstack, sponsor of our Marketing Live channel, wanted to see how CMOs are affecting change at the uni
11/13/2014

#ColumbiaGivingDay 2014 Recap

Columbia’s third Columbia Giving Day raised $11,064,924 in 24 hrs. on October 29. That’s approximately $3 million more than was raised during Columbia Giving Day 2013. As they continue to explore this space and consolidate their position of lea
11/12/2014

Advancement Live Preview: What Makes a Great Print Edition Alumni Magazine?

What makes a great print edition of an alumni magazine? How do editors decide on a magazine’s cover, layout or new design elements? Where do alumni magazine stories come from, and how, if at all, should alumni magazines be used as vehicles for fundra
11/12/2014

Thought Leaders in Ed Tech: The InSpark Science Network

Monday, November 10, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Host Ashley Budd speaks with Dr. Dror Ben-Naim and Ariel Anbar. Dror previously led a research group in Intelligent Tutoring Systems and Ed
11/10/2014

Diversity: Rhetoric to Reality

Wednesday, November 19th at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Ask 10 people for a definition of diversity and you may get ten different answers. When values and concepts are difficult to define, measurin
11/3/2014

Using Video for Recruitment

Originally aired: Monday, November 3rd at 1:00pm ET Admissions Live host Chris D’Orso and guests Melissa Dix and Amanda Frisbee discussed how Beloit College is doing some cutting-edge work with video, both on their homepage and with their student tea
11/3/2014

Media Planning & Buying: The Marketing Blueprints of Higher Education

Thursday, October 30, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive If you were building a house, you’d invest in a blueprint and floor plan that resulted in the right layout and features you’d want in

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