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7/25/2014

Annual Fund FY14 Recap and Look Ahead

Another fiscal year is in the books, and Annual Fund programs throughout the country and around the world are reporting on final numbers and laying out plans for the upcoming year’s campaign. In this show, originally aired on July 15, Marts &
7/25/2014

How Should You Spend Your Marketing Budget?

In this edition of Marketing Live,which originally aired live on July 24, 2014, guests Patrick Burt, David Hooper and Jessica Rood discuss developing, planning and executing your marketing budget—big or small—to find a great media mix for your institut
7/21/2014

What Technology Vendors Should Know About Selling in Higher Education

A few times every month, I receive an email or Linkedin message with a request to check out a new web-based platform. There are several amazing products out there designed to increase alumni engagement, help with volunteer or event management, and there ar
7/21/2014

Advancement Live Preview: Alumni Association Membership Marketing

Although not every university has a membership driven alumni association, many of the largest schools in the U.S. are recruiting alumni members through creative benefits including, discounts, access to exclusive events and other perks. To market these memb
7/17/2014

What Can You Do? Preventing Hazing in Fraternities & Sororities

Wednesday, July 23rd at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive While nearly all states in the U.S. now have anti-hazing legislation and most campuses have adopted policies prohibiting hazing, it is still too co
7/17/2014

Harnessing World Events

Tuesday, July 7, 2014 at 2:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Ashley Budd and Kim Brown discuss the link between the World Cup, social engagement, and your university. Join the broadcast LIVE and particip
7/10/2014

Web Forms for More Student Engagement

Today we are joined by Chris Lucas, Vice President of Marketing at Formstack, to discuss key findings from the company’s new Form Conversion Report. The report features data from 400,000+ online form users on how to make your higher ed forms more convers

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