Posts
12/10/2012
The Michigan State University online giving...
The Michigan State University online giving email receipt includes a link at the bottom to pre-populate a repeat gift with one click.
Background: The decision to add this link was backed by research about their donors.
12/10/2012
Reel Deal Monday: Video Archive and Education
Fourth in a series about how to produce good video on a budget.
Keep a video archive.
One of the biggest challenges in video production is having enough B-roll. This is the supplementary footage that illustrates what the subject on the screen or the voi
12/10/2012
Tracking Student Interaction that Converts: An Intro to Multi-Channel Funnels and Conversion Attribution
Knowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest return on investment is key to meeting your institution’s enrollment objectives. You rely on your experience and your team’
12/9/2012
Web Analytics for Higher Education: My First Online Course
Note: I was not asked to write this blog post, nor did I receive any compensation. I’m taking this opportunity to tell others about a professional development experience that I found to be extremely valuable.
I believe a mark of a good leader (or emp
12/9/2012
Social Media Integration: Post-Webinar Q&A #connectSMdots
Last week, during two webinar presentations of Connect Your Own Dots, more than 132 of us mused about social media integration and best practices.
