No surprise here, but the traditional media marketing, communications methods of the past are slowly (and in some respects-swiftly) giving way to the new media tactics of advertising. I (and you) have likely read countless emails, blog posts, ar
What are the goals of your college or university website? This is a pretty simple question that elicits very complicated answers. Higher ed websites are complex marketing and communications organisms, driven by competition from your school’s business obj
Third in a series about how to produce good video on a budget.
Even a cheap video camera — or your phone — can take reasonably, decent looking video. The thing that immediately identifies “amateur” video is sound quality. That’s beca
In the early days of RWD, it became evident that we could not (and should not) tie our breakpoints to the widths of popular devices. I’d like to think this is a fairly popular view these days. This is partially (…)Read the rest of this entry