Succeeding with Social Media: Lessons from the First Survey of Social Media in Advancement

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This white paper summarizes the results of the first CASE/mStoner/Slover Linett survey of social media in advancement and provides additional insights on what we learned. It includes four case studies researched and written especially for this white paper and an appendix on how social media was being used by college and university admissions offices. The research was conducted in spring, 2010. Release 1.0.5; 19 November 2010.