Design Content

8/22/2014

It’s Time for Our Alumni Engagement Programs to Evolve

One of the biggest challenges facing alumni relations pros is attracting new participants to existing engagement programs with no new resources. More often than not, the approach requires turning our attention to marketing tactics — email communicati
8/19/2014

6 Tips for an Accessible Content Strategy

This post is sponsored and written by Formstack, an easy-to-use online form building solution. In higher education, maintaining a Section 508 compliant web presence is essential. However, many people assume that a website’s accessibility is the programme
8/19/2014

Marketing Live Preview: Tell Our Story Better

We’ve all heard it. It’s the refrain from passionate board members, senior administrators and others in the university community that oversimplifies and undervalues our role as marketers. “We just need to tell our story better.” More often than no
8/18/2014

Advancement Live Preview: Getting Appointments & Making the Ask

On Tuesday, August 26, at 1 p.m., Advancement Live co-host Ryan Catherwood has Arthur Criscillis, Ed.D, Managing Partner at Alexander Haas, an Atlanta-based consulting firm dedicated to advancement programs. This edition of Advancement Live is focused on p
8/12/2014

From Idea to Impact

Picture an incandescent light bulb. Place it floating over a human head and most people will immediately understand what you’re trying to communicate – the birth of an idea. Good ideas are celebrated in our culture – as well they should be – yet in

Pages