Design Content


Advancement Live Preview: Alumni Association Membership Marketing

Although not every university has a membership driven alumni association, many of the largest schools in the U.S. are recruiting alumni members through creative benefits including, discounts, access to exclusive events and other perks. To market these memb

Harnessing World Events

Tuesday, July 7, 2014 at 2:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Ashley Budd and Kim Brown discuss the link between the World Cup, social engagement, and your university. Join the broadcast LIVE and particip

Web Forms for More Student Engagement

Today we are joined by Chris Lucas, Vice President of Marketing at Formstack, to discuss key findings from the company’s new Form Conversion Report. The report features data from 400,000+ online form users on how to make your higher ed forms more convers

Building a Digital Advancement Communications Strategy Means Embracing a New Philosophy

New evidence of success in the digital realm of advancement communications can be found in recent “Giving Day” results both in terms of dollars raised and donor participation percentages. Columbia University, Colgate University and Washington and L

June 2014 Stats

This month saw a climb in IE11 traffic at the expense of IE10, while IE9 remained flat. It’s also worth noting that in Google Analytics (under Audience > Mobile) is now splitting “Windows Phone” (version 7.5), and “Windows” (v

5 Reasons Prospective Students Aren’t Finishing Your Application

This post is sponsored and written by Formstack, an easy-to-use online form building solution.Online forms are useful for campus visit registrations, applications, financial aid requests, and more. Having a way to collect this data is a great asset, but