Design Content


Favorite Links – July 2014

We’re always in search of fresh thinking on issues that affect nonprofit marketing. Lots of good stuff recently – here are some favorites: Help Leaders Be Less Useless at Strategy Harvard Business Review How to Develop a Brand Guide for Your Non-Profit

Web Forms for More Student Engagement

Today we are joined by Chris Lucas, Vice President of Marketing at Formstack, to discuss key findings from the company’s new Form Conversion Report. The report features data from 400,000+ online form users on how to make your higher ed forms more convers

Building a Digital Advancement Communications Strategy Means Embracing a New Philosophy

New evidence of success in the digital realm of advancement communications can be found in recent “Giving Day” results both in terms of dollars raised and donor participation percentages. Columbia University, Colgate University and Washington and L

June 2014 Stats

This month saw a climb in IE11 traffic at the expense of IE10, while IE9 remained flat. It’s also worth noting that in Google Analytics (under Audience > Mobile) is now splitting “Windows Phone” (version 7.5), and “Windows” (v

5 Reasons Prospective Students Aren’t Finishing Your Application

This post is sponsored and written by Formstack, an easy-to-use online form building solution.Online forms are useful for campus visit registrations, applications, financial aid requests, and more. Having a way to collect this data is a great asset, but

Parents as Partners with Student Affairs

Wednesday, July 9th at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLiveNew student orientation season is in full swing on many college and university campuses. While the average age of college-going adults is no longer

It’s All Happening at the iModules #Sizzler14

Advancement Live co-host Ryan Catherwood chats with Candice Smith, Events Marketing Manager at iModules about the premier conference event of the summer! #Sizzler14iModules is a sponsor of Advancement Live.iModules’ annual user conference, Sizzler, is a


Should college presidents tweet? Is there value in university leaders blogging? Does social media play a role in transparency and approachability? Michael Kiser leads this important discussion with guests Michael Stoner of mStoner and Dan Zaiontz of Seneca