Patrick Powers's Content

3/14/2013

5 of the Best Free Apps for Getting Organized

I am a regular contributor to the mStoner blog. My post there is cross-posted here. The check box. The line out. The crumpled Post-It note cast into the trash. Whatever your method, there’s nothing quite like deleting a task off a never-ending to-do
3/2/2013

Just Because Google Ignores It Doesn’t Mean You Should, Too

I am a regular contributor to the mStoner blog. My post there is cross-posted here. It’s easy to get caught up in the specific tactics that influence search engine results pages. There are URL naming structures to consider, keywords to be be added to
12/17/2012

SEO in Higher Education: An Often Overlooked Opportunity

In an effort to engage more fans on Facebook, reap more retweets and pin every pretty picture we see, are we in higher education ignoring the digital tactic with the greatest potential for all of us? Meta descriptions, keyword analysis, and inbound links a
11/27/2012

Digital Leadership in Higher Education: Be Like the Web

How many Facebook pages exist with your college or university’s name attached? How many Twitter accounts? Ever see a YouTube video and think, “We didn’t do that, did we?” If any college or university is going to foster a truly integrated, student-c
11/6/2012

Putting Pinterest in Perspective

If the choice falls between shoring up established social properties or jumping on board the fastest growing platform, the decision for higher education may be an easy one. Don’t waste time on Pinterest when Facebook fans are already at the party. Earlie
10/29/2012

Thinking of a Website Relaunch in Higher Ed? Read This First.

We already had an idea of what we wanted to accomplish on the web, we just needed the right partner, or partners, to help get us there. Webster University last year reached out to OmniUpdate and mStoner who assisted the university as it reworked content ma
7/31/2012

What Facebook’s Enhanced Targeting Could Mean for Higher Education

Creating custom college content on Facebook soon could become little easier. Facebook on Tuesday offered select page administrators a new “Page Post Targeting Enhanced” feature that would allow administrators to target posts based on user-provided info

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