Mark Rothbaum's Content
6/4/2013
Free Facebook Office Hours for Admissions Offices This Summer
The admissions season has quieted down a bit. You're done with travel season. You're done reading applications. May 1 has come and gone. Now you have a little time to come up for air, maybe squeeze in some vacation time, and get ready for it to start all o
5/21/2013
4th Annual Facebook in Admissions Survey
For a 4th consecutive year, Varsity Outreach is conducting the Facebook in Admissions Survey, aimed at highlighting trends among admissions offices in their use of the social network Facebook. We will be releasing the results of our survey in a free White
1/21/2013
The 500 Most Engaging Facebook Posts of 2012
This is the third post in our 4-part series A Look Back at 2012.
We wanted to focus one of the posts in this series on the best of the best, those posts that generated the highest level of engagement among fans. We took a closer look at the 500 most engagi
1/17/2013
A Review of When and What Colleges Posted on Facebook in 2012
This is the second post in our 4-part series A Look Back at 2012.
In our first post in this series, we shared a list of the most engaging college and university Facebook Pages. In this post, we wanted to dig a little deeper into the data and share further
1/15/2013
Most Engaging College Facebook Pages of 2012
This is the first post in our 4-part series A Look Back at 2012.
We wanted to highlight those colleges and universities that were the most successful at consistently engaging their fan bases on Facebook this past year. We let the data speak for itself, ran
1/15/2013
A Look Back at 2012: A Four-Part Series on Our Research of College and University Facebook Pages
We just completed our analysis of more than 600 college and university Facebook Pages. We crunched data for every post by these pages for the year 2012, which totaled more than 230,000 posts. We're sharing our results in a four-part blog series over the ne