I’ve been absent. I’m sorry. My life has been a whirlwind of many things these past weeks and months, not the least of which was the HighEdWeb Regional Conference in Michigan. Friends, I cannot tell you how proud I am to have helped bring all t
Assigning numbers—meaningful numbers—to our work with social media is not an easy task. Setting measurable goals helps us get there, but there are always decisions to make about the numbers. Which set of numbers tells us what we want to know? How do we
It’s kind of an amazing thing when all of the floating bits in your brain come together.
So, there’s this “social media” thing. This thing that allows people to connect, to build community, to engage with each other or causes or companies. This thi
I’ve long been chasing the perfect social media report, and discussing the importance of measurement based on strategic goals. To help inform my quest, I’m hoping to learn from all of you out there in the world of social media in higher educati