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1/23/2013
How Not to Make a Website
In the quiet days before Christmas, revered marketing guru Seth Godin excreted this pile of words, in which he purported to offer marketers tactical advice on how to make a website.
Needless to say, among the web professionals I know, the article caused a
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12/31/2012
2012 in Review
On Nov. 29, 2011, I walked out of the stable, comfortable job I had held for more than seven years and toward an uncertain future that would become whatever I made of it.
While I loved Tufts and the work I did there, I reached a point where I needed a “w
9/17/2012
A Change of Direction
Me wearing a Suffolk University t-shirt in high school. The pic is worn from being in my husband's wallet for years during high school/college.
When I left Tufts University last fall and started Crosstown, it was because I wanted to help other unive
8/6/2012
Retaining a Sense of Awe in Research News
One of the themes of my presentation “Storytelling as a Framework for Higher Ed Web Marketing” is that we in higher ed are in the business of celebrating ordinary people doing extraordinary things. The feats of the NASA scientists who orchestra
7/25/2012
A Framework for the Thoughtful Creation and Maintenance of Social Media Content
On July 25, I was pleased to present “Where Strategy Meets Serendipity: A Framework for the Thoughtful Creation and Maintenance of Social Media Content” at the Noel-Levitz National Conference on Student Retention, Marketing and Recruitment (NCS
7/16/2012
Best Practices for Scheduling Social Media Posts
Recently, I’ve been playing around with various options for scheduling social media postings. After poking at Buffer and Timely, I caught up with many of my peers in falling in love with IFTTT (If This Then That).
IFTTT a smart-smart-smart service that
