Philippe Taza
Montreal, Quebec
Philippe Taza founded and built Higher Education Marketing, providing digital marketing solutions for colleges and universities.
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Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students

Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt in email should be considered part of it. Here is Rand Fishkin’s (f

How to Create an International Student Recruitment Action Plan

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon – in fact, OECD’s Education at a Glance 2013 report projects international mobility to nearly double to 8.5 million s

Improve your International Student Recruitment with a Digital Marketing Assessment: Free Webinar from HEM

As international student mobility continues to increase exponentially, there is great opportunity for higher education institutions to expand their enrollment sources and campus diversity by accessing global prospects independently through digital initiat

LinkedIn Introduces New Tools for Students Choosing Universities

Choosing which college or university to attend is one of the most important decisions a young person has to make, prompting them to consult with all manner of influencers before making the plunge, including an increasing array of online resources. Social m

What Exactly is “Native Advertising” and Why Should Higher Ed Marketers Care?

College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased engagement and increased SEO rankings.  At the same time, content marketing continues to evolve, providing new chal

Findings from OECD’s Education at a Glance Report 2014

As higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support the development and implementation of new initiatives. The Organization of Economic Cooperation and Development’s (O