Philippe Taza
Montreal, Quebec
CEO
Philippe Taza founded and built Higher Education Marketing, providing digital marketing solutions for colleges and universities.

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12/15/2014

10 Questions to Test the Strength of your Institution’s Marketing Integration

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s recruitment efforts and to look for opportunities to improve your performan
12/8/2014

3 Tips for Marketing Your Competency-Based Higher Ed Programs

Because you’ve been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and certificates have recently become very mainstream. Inside Higher Ed recently reported that over 350 higher ed institutio
12/1/2014

3 Higher-Ed Social Media Blunders (and What They All Have in Common)

According to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their post-secondary options. What is it they’re looking for when they visit your school’s platforms? An engaging, relevant, consistent storylin
11/25/2014

How to Develop & Leverage Student Personas

Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product.  When Top Rank Online Marketing consulted industry experts to compile its impressive list of top trends, customization and
11/25/2014

FREE WEBINAR – AN INTRODUCTION TO GOOGLE ANALYTICS FOR HIGHER ED MARKETERS

Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30 minute webinar for higher ed web and marketing professionals entitled, An Introduction to Google Analytics for Higher Ed Marketers. This web
11/21/2014

A Look at the Data Behind Google Benchmarking for Higher Ed

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward to digging into it to see what kind of information and functionality has re-emerg

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