Philippe Taza
Montreal, Quebec
Digital Analyst
Philippe Taza founded and built Higher Education Marketing, providing digital marketing solutions for colleges and universities.
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The Higher Ed Guide To Irresistible Email Subject Lines

When you log into email each morning, how many of those waiting messages do you actually open and read? How many get moved immediately to the trash – or worse, marked as spam? If you’re habitually trashing the bulk of your inbox, you’re not alon

L’importance des hashtags sur Google

Google a annoncé récemment que son moteur de recherche allait désormais permettre à ses usagers de trouver du contenu Google+ à l’aide des hashtags (appelés aussi mots-dièse). Si vous êtes au Canada ou aux États-Unis et vous utilisez la version

“Affordability Content”: How To Convert The Cost-Conscious Lead

There was a time when students approached college primarily as a life experience – an opportunity to explore new concepts, broaden their understanding of the world, and perhaps at some point sharpen their focus long enough to settle on a major. Post

3 Ways A/B Testing Can Boost Your School’s Conversion Rates

Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a career move. Or struggled with something as seemingly innocuous as selecting the right date for an important meeting: would Wednesday afte

Les meilleures campagnes visuelles sur Facebook et Instagram

On dit qu’une image vaut milles mots. Sur internet, ce dicton prend tout son sens, puisqu’il s’agit d’une excellente façon d’interagir avec votre public. Sur les réseaux sociaux, les images sont sur le point de prendre le dessus sur le texte. Q