Philippe Taza
Montreal, Quebec
CEO
Philippe Taza founded and built Higher Education Marketing, providing digital marketing solutions for colleges and universities.

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Recent Activity
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11/25/2014

How to Develop & Leverage Student Personas

Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product.  When Top Rank Online Marketing consulted industry experts to compile its impressive list of top trends, customization and
11/25/2014

FREE WEBINAR – AN INTRODUCTION TO GOOGLE ANALYTICS FOR HIGHER ED MARKETERS

Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30 minute webinar for higher ed web and marketing professionals entitled, An Introduction to Google Analytics for Higher Ed Marketers. This web
11/21/2014

A Look at the Data Behind Google Benchmarking for Higher Ed

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward to digging into it to see what kind of information and functionality has re-emerg
11/14/2014

Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion

Consider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly common decision-making steps: Now, consider how this typical consumer process compares to the steps students take when sel
11/12/2014

Content Discovery Tools for Higher Ed Marketing

A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside other, high visibility content. Leading companies providing this emerging advertising model include Tabola, Outbrain, and NRelate. These nati
11/5/2014

Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation

In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total respondents were 604), now use Constituent (or Custom

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