Philippe Taza
Montreal, Quebec
Philippe Taza founded and built Higher Education Marketing, providing digital marketing solutions for colleges and universities.
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Findings from OECD’s Education at a Glance Report 2014

As higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support the development and implementation of new initiatives. The Organization of Economic Cooperation and Development’s (O

Student Recruitment Strategy and Tactics for the Mobile Generation: Free Webinar from HEM

On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy and Tactics for the Mobile Generation. // This webinar provides an introduction to student recruitmen

How to Generate Prospective Student Leads with Twitter Lead Generation Cards

Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite excited when I heard about Twitter Lead Generation Cards (LGC). They’re a new lead generation tactic from Twitter that you

Understanding Saudi Arabian Student Recruitment

What’s the first thing that comes to mind when you think of Saudi Arabia? If you said “oil” you wouldn’t be alone, as the largest Arab nation in the Middle East sits on more than a quarter of the world’s known oil reserves, g

4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared to take to interact with it. You’ve likely spent many hours staring at GA