Susan T. Evans
Williamsburg, VA
Senior Director for Strategy
Recent Activity
Susan T. Evans commented on Thinking about a website redesign? on Sat, Sep 20th, 2014
"Right! Unfortunately, many on..."
Susan T. Evans commented on Buzzr Higher Ed: It Might Be for You on Mon, Apr 28th, 2014
"I agree! I had a wonderful..."
"Actually, I'd definitely..."
Susan T. Evans commented on Friday Five: A pioneer blog turns 10 on Sun, Jun 16th, 2013
"Thanks for your kind words!..."
Susan T. Evans commented on Content strategy is fine, but… on Thu, Jun 6th, 2013
"Andrew, You've inspired me..."
Susan T. Evans commented on Studio Mode in Google Hangouts On Air on Tue, Aug 28th, 2012
"Great tip for #highered. Also..."
"David, just last week I was..."
"Congrats! I like Daniel's..."
Susan T. Evans commented on Who do you work for? on Tue, Feb 28th, 2012
"Thanks for the reminder Josh...."
Susan T. Evans commented on The Importance of Setting Goals on Tue, Feb 28th, 2012
"Such good advice Patrick. I'm..."

Thinking About a Website Redesign?

We’re back to school. Fall will officially arrive in a few days. You can’t find a place to park, so you know your campus is in full swing. All that — and you really need to redesign your website. At many colleges and universities, a website redesign

Print and Web: We need both.

Digital is the primary communication platform for most colleges and universities, but there still is an important role for print within an integrated, cross-media approach. The best marketing strategy brings print, web, social, email, and advertising toget

Not just for marketing: Using the .edu web to communicate new student information.

The audiences for .edu websites are many. By common practice, the goal of home and landing pages of .edu sites is marketing to prospective students. No argument from me there. But that’s not what this post is about. Instead, I’d like to emphasize the i